Jim Petrucelli, Vice President of Business Development


Jim Petrucelli serves as the Vice President of Business Development. Jim's responsibilities include development of regional sales divisions, focusing on increased market share and brand enhancement. Additionally, Jim is charged with evaluating and structuring new business opportunities in such areas as system development, strategic partnerships and experience enhancing AstroTurf® customer programs.

Jim's previous experience includes Managing Director of Hellas Construction Northeast, Senior VP of Sales & Marketing for FieldTurf and, as a founding member of Turf USA, Jim sold and installed the very first long pile, infilled synthetic turf football field in the world, at Ringgold High School in Monongahela, PA. Jim's expertise in the sports surfacing business is extensive, encompassing both base construction and specific sport surfacing systems, including both all weather track surfaces and synthetic turf systems. As former football player at both the University of South Carolina and Youngstown State, Jim understands the needs and requirements of today's highly trained and competitive athletes.

Jim brings a highly structured level of experience and expertise to the AstroTurf® Team. He is dedicated to the industry and has an emphasis on capturing and maintaining market share. Jim's past industry service includes various positions in the American Sports Builder's Association (formerly USTC & TBA), including two terms as Chairman and service with the Synthetic Turf Council as a board member. As an integral part of our senior management team, Jim's industry knowledge and experience, coupled with his highly structured motivational sales approach, will assist AstroTurf to maintain and enhance its ongoing goal to provide the industry's very best synthetic turf experience.